GETTING TO KNOW
ALOK
Alok is an individual who comes from strong musical roots. Raised in a family where his parents (Swarup and Ekanta) and twin brother (Bhaskar) all perform on the electronic scene, his universe has always revolved around music. His early start made him a proactive producer alongside his brother with their project 'Logica'. Combining that with his current solo productions, Alok has been creating music for well over a decade. More than 15 years later, Alok is still relentlessly dedicating his time to his craft. He has become one of the most prominent icons on the Brazilian scene, winning honors and awards including: 'Best DJ in Brazil' two consecutive times, and placing at #13 in DJ Mag's annual Top 100 awards. In 2018 he became the only Brazilian to place on the Billboard Dance 100 list, occupying the 72nd position. Alok became the only Brazilian to reach 320 million plays on the world's premier music platform, Spotify, where he was also the first Brazilian to occupy the Global TOP 100 with hits 'Hear Me Now', 'Never Let Me Go' , 'Big Jet Plane', ‘Ocean’, ‘United’, ‘Favela’ and his recently released hit 'Innocent’.
In 2016, Alok toured several countries across all continents, playing the biggest festivals and stages, spreading his style popularly called 'Brazilian Bass'. That same year, he received recognition for his work and signed with both Dutch label Spinnin' Records, and William Morris (WME), which is considered one of the most prominent artist agencies in the world.
In 2017, Alok's popularity expanded to China, making him one of the most well known DJs currently in the territory. Alok also achieved great exposure in the US and Europe, averaging 4 tours in each continent and approximately 15 shows in each region. Other notable achievements include his signing to Warner Music, one of the world's leading record companies, and his placement in Forbes Magazine's prestegious 30 Under 30 list.
In the first half of 2018, he performed at major festivals, toured the US and Asia, performed in Mexico and for the first time led an independent electric trio at the Salvador Carnival, drawing a crowd at the Barra Ondina circuit.
At the end of April, Alok released the single 'Ocean', a song based on a true story and that featured an 8-minute video / short film starring Rodrigo Santoro, Marina Ruy Barbosa, Genésio de Barros and Maria Manoella. In the second half of 2018, Alok released 'United', alongside Armin van Buuren and Vini Vici, 'Favela' featuring Ina Wroldsen, and 'Innocent' with Belgian producer Yves V and Gavin James, which premiered in Tomorrowland's 2018 Aftermovie.
In the beginning of this year, Alok released a heartfelt single 'Pray' featuring vocals from British Pop sensation, Conor Maynard, and also a mind-blowing collaboration with Australian DJ Timmy Trumpet, 'Metaphor' via Spinnin´ Records.
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Alok maintains tremendous numbers, explicitly showing his global digital influence
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